4 Tactics to Elevate your Company’s Profile without Busting the Budget

We all want to get ahead, especially on matters such as being in position to hit revenue target and finally, once and for all, solve the puzzle of attracting more qualified leads. Elevating your company's profile will make it easier to hit revenue targets, attain leads, and be invited to the table more often, but nothing truly comes easy.

You can work intelligently and strategically to elevate your company's profile to become more of a household name in the channel you serve - the Kleenex of the tissue market, the Band-Aid of wound care, the Vaseline of petroleum jelly. There are dozens of methods to accomplish this without busting your budget. In this blog post we'll share four of them.

1. Become a luminary.

Like a moth to light, when you reach thought-leader status, people will follow. This is not an easy endeavor - it's a long-term commitment - if it was there would be luminaries everywhere.

If you’re serving a niche market, you might count the number of luminaries on one hand. It is likely they have been doing what they do, in that channel, for decades. Closely follow those who are currently in the spotlight and consider a unique angle for your luminarianism (yes, that’s a made-up word, but you get the picture).

Like a moth to light, when you reach thought-leader status, people will follow. This is not an easy endeavor - it's a long-term commitment - or there would be luminaries everywhere. If you’re serving a niche market, you might count the number of luminaries one hand. It is likely they have been doing what they do, in that channel, for decades. for all, solve the puzzle of attracting more qualified leads to then accelerate their conversion.

2. Identify channel partners that want what you have, and have what you want.

You may have technology, a customer or prospect base, or skillset that plays really well with another provider in the market - or a provider that wants to break into the market you play in. Finding ways to co-produce something will deliver economies of scale and instantly elevate your profile.

3. Be an educational resource.

Give the market a reason to follow you. Teach in your area of expertise, offer a consumable resource rich with “Tips and Tricks” (blog, LinkedIn posts, etc.), and consider topics that would attract those you want to attract. Much like the train of a peacock, crank-up your content engine and publish spectacular resources to attract your audience.

4. Be where your competitors are.

Nothing is more deflating or frustrating for a business owner to hear “We’ve never heard of you”. This is especially deflating when a company is considered large in their space, respectively, and spending oodles of cash money (again with the loose language) on marketing and sales initiatives.

When you make it a point to be where your competitors are, you have to look as attractive or more so than your competitors in areas such as branding, physical appearance, signage, collateral, etc. Be mindful when in the public’s eye, to always punch above your weight – you have to look as good if not far better, than your competitor(s).